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Signal Over Noise

Jim Christian

Signal Over Noise cuts through AI hype with weekly reality checks on what actually works. Written by a digital strategy consultant who tests every tool before recommending it, each Wednesday edition delivers honest reviews, practical frameworks, and real-world insights for professionals who need AI to work reliably.

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Featured Post

How AI Changed My Build vs. Buy Process

Signal Over Noise #17 August 27th, 2025 Dear Reader, Two weeks ago, I built a complete business intelligence tool in one afternoon. Not a prototype, but a fully functional system that scrapes social platforms for monetizable problems, analyzes them with AI, and outputs detailed business opportunities. It’s also something that I had no planned intention of building that day. The trigger? A fellow developer’s impressive SaaS demo that I was curious enough to use, but at a subscription price I...

about 1 month ago • 6 min read

Signal Over Noise #15 August 15th, 2025 Dear Reader, Well it’s been a week since release and everyone’s still talking about ChatGPT-5. Most can’t access it, and those who can have mixed reviews at best. The GPT-5 rollout on August 7th was supposed to be transformative, but it’s turned into a masterclass in why chasing the latest model is the wrong strategy entirely. So in this issue, let’s talk about what actually happened, why OpenAI is scrambling to fix it, and why your prompting framework...

about 1 month ago • 5 min read

Signal Over Noise #08 June 27th, 2025 This week's newsletter originally appeared as an opinion piece on Medium.com earlier this week. Dear Reader, Every "zero effort AI" promise is a lie, and believing it is making us worse at our jobs. Artificial intelligence is being sold as magic: a push-button solution that eliminates work and thinking. The market is flooded with tools promising "zero effort," as if effort were the enemy of progress. But this narrative isn't just misleading, it's...

3 months ago • 4 min read